★ 200+ reviews on Facebook · 4.9 average

The sea that brings you back to yourself.

Sea turtles, hidden lagoon or open water — groups of 6, no noise, guided by someone who grew up here.

✓ Free cancellation 24h✓ No hidden fees — ever✓ Max 6 guests
Choose how you want to disconnect

Akumal Tours. A Local Team.

All guided · Small groups · Akumal Bay

⏱ Popular dates fill fast — most weekends book by Thursday

More value, more experiences

Pack Combos. Best of Akumal.

Combine several experiences into one outing, with the same trusted local team.

Your memories, your camera

Bring your phone in a waterproof case or your GoPro — your guide shows you where and when to get the best shot.

Panoramic view of Akumal Bay beach

"He really helped to make Akumal one of the highlights of my holiday!"

— Jenna Leigh, Facebook · January 2025
What guests say

What guests say about Xarou & Akumal Bay

4.9
★★★★★
4.9 · 200+ reviews on Facebook
Verified on Facebook
Thomas Plush: "We were visiting last week with an idea to see the sea turtles. We were met by an individual by the name of Ricardo that fronted the money for parking and beach access until our big group arrived. We were able to enjoy everything as we waited for the rest of the family to arrive without any worries. This company was patient and catered to our 13 person group. We went out during the rain with 2 guides that showed us several sea turtles, sting rays and several different species."
Chris Debruycker: "Loved the experience. Ricardo was awesome helping us with every step. Definitely recommend using him for furture tours 💪"
Petra König: "Great experience with the turtles 🐢🌴 Wonderful experience 🥰 next time again with akbay-tours 😍🤿"
Dylan Van Schaik: "We had a verry good time last week, the tour was perfect the people how helped us where very good and we have enjoyd our day and we see a lot of turrtles. Thanks a lot!"
Jessica Pfeffer: "Fantastic snorkeling experience 😍 We saw so many turtles, lots of colorful fish and much more. 🌊🐢👏 After the snorkeling trip we were able to spend the day on the beach. The beach visit is included in the snorkeling price so we didn't have to pay the beach entrance fee again. Just a wonderful day. Thank you Akbays Tours - next time we will book a tour again through Akbay Tours 🥰"
Laura Love: "Ricardo was a prompt and thorough communicator. He was waiting for us to arrive and was with us every step of the way. Raul was our guide for private snorkeling with the turtles and he was amazing, too! We saw so many turtles and he helped us swim right next to them! He also showed us a lobster, stingray, octopus, coral, and a bonefish. 6/5 stars!"
Michael Pfeffer: "Wonderful experience with the turtles 🐢 ❤️ thank akbay-Tours for this great experience 🥰"
Jenna Leigh: "I had an incredible time in Akumal thanks to Ricardo. He's super kind, friendly, helpful, and trustworthy. He really helped to make Akumal one of the highlights of my holiday!"
Joy Böttcher: "Kann ich nur empfehlen!! 😍 Wir hatten Ricardo durch Zufall getroffen. Er hat uns zu einer Schnorcheltour mit Schildkröten überzeugt. Wir hatten bei der Tour einen privaten Guide, dieser hat sich viel Zeit für uns genommen. Wir haben viele Schildkröten gesehen und waren begeistert, es hat außerdem sehr viel Spaß gemacht. Ricardo hat uns gut beraten und war sehr kommunikativ und freundlich. Der Service und das Preis-Leistungs Verhältnis sind sehr gut. Wir würden immer wieder über diesen Touranbieter buchen. Danke für alles. Wir werden definitiv zurückkehren!! 🐢🌴 🇲🇽❤️"
Laura Hankin Lewin: "Wow! We had the most incredible experience snorkeling with turtles and we have Ricardo to thank. I feel so lucky to have met Ricardo from Akbay Tours. My two adult children and I signed up for a snorkeling experience with Ricardo and he helped us every step of the way — from explaining to me how safe it is to being patient when we were running behind, to meeting us and letting us follow him to the snorkeling location. We got to see many huge turtles as well as stingrays and other cool marine animals. And Ricardo put together a very cute and fun video of us with pictures from our trip. Ricardo was friendly, funny, patient, kind, and helpful and we absolutely recommend him and his company Akbay Tours!!"
Katka Kačka Csejteyová: "Snorkeling at Akumal Beach with Akbay Tour was an incredible experience! ✨😍 Under the guidance of a friendly guide, we explored the entire underwater world with detailed explanations. We observed turtles of various sizes, rays, fish, and beautiful coral reefs accompanied by colorful fish. 🐢🐟💧 A huge surprise for us was a snorkeling video created by the kind and helpful beach manager, allowing us to capture this beautiful memory. ❤️ We highly recommend this experience! We will definitely return to this beach someday. 🤝"
Mona Gold: "We had a really nice and fun experience. Ricardo convinced us to do a private snorkel trip with a guide and we didn't regret it. We enjoyed it very much and had a blast :) During the snorkel trip we saw many turtles, a manta ray and other fish. It was just a nice atmosphere. And the beach is beautiful. Many thanks to Ricardo."
Brigusz Bondor: "Highly recommend! They super nice and helpful! I did a small group tour ( 3 ppl ) . See the turtles and stingrays was super fun! Thanks for the wonderful experience !"
Inez Theon: "I highly recommend!!! We had an amazing experience with Akbay Tours! So glad we met Ricardo and that we were able to see the turtles and stingrays 🐢 One hour experience was the perfect amount of time and we got it for a perfect price! Thank you so much for the amazing experience 💙"
Holly Morris: "My two kids and I had a fabulous morning with Ricardo in Akumal. He looked after us as soon as we got off the collectivo and made sure we had the best time ever. He made sure the kids were looked after so well too and made sure they had a buoyancy aid to hold onto when swimming out. We saw so many turtles including a baby, a ray and a puffer fish as well as loads more. I really couldn't recommend him and his tours enough. Five star day! ⭐⭐⭐⭐⭐"
"We saw so many turtles and he helped us swim right next to them! … 6/5 stars!"
— Laura Love, Facebook · December 2024
"He made sure the kids were looked after so well too … Five star day!"
— Holly Morris, Facebook · February 2025
Real moments

The best of Akumal Bay

Shot by guests and our guide on real tours — no filters, no staging.

Green sea turtle surfacing to breathe while snorkelers in life jackets watch from a respectful distance, Akumal Bay
Guest laughing mid-zipline over the jungle, with helmet and harness
Smiling angler with a wahoo on board, coastline in the background
ATVs splashing through mud on a jungle trail near Akumal, riders in helmets
Guests in life jackets snorkelling in Cenote Dos Ojos
Two snorkelers in life jackets glide along a lit underground river between stalactites, Cenote Los Monos
Before you book

No guesswork. Just answers.

You don’t need to be a strong swimmer, but you do need basic skills or to feel comfortable floating in a life jacket where you can’t touch the bottom. The life jacket is mandatory and your guide stays with you the whole time.
The turtle snorkel is booked and paid online when you pick your date and time, and a confirmation email follows. Every other tour is confirmed on WhatsApp first (availability, transport or boat) and then you complete the booking on the site.
Cancel at least 24 hours before your tour and you get every dollar back — no questions asked, no fees, no drama. Just message Xarou on WhatsApp. Plans change — we get it. That's why we built the booking this way.
Green sea turtles live in Akumal Bay all year and show up on the vast majority of tours. As they swim free, nobody can promise it 100%, which is why there’s a guarantee: if you haven’t seen one by the end of the hour, your guide keeps looking for up to 20 more minutes.
Max 6 people per guide in the water. In a small group, moving in slowly and quietly, the turtle keeps grazing. Want a guide just for your group? Choose the private tour.
A towel, water, a UV shirt and $100 MXN in cash for parking if you drive to the group tour (card if you want a locker). No sunscreen before getting in the water — not even biodegradable. Mask, life jacket and a brand-new snorkel tube (yours to keep) are included.
At the 7-Eleven Akumal, Calle 16, Akumal, Quintana Roo — the most recognizable landmark in town. Easy to reach from Cancún or Tulum by colectivo or car. Xarou will be there when you arrive.
Yes. On the turtle snorkel, babies 0–2 go free and kids 3–5 get a reduced rate, always with an adult aged 18+ and a life jacket in their size. Each tour lists its minimum age.
Akumal Bay has resident turtles year-round — they live here, they don't migrate. Best visibility is before 11am when the water is calm and the turtles are actively feeding on the sea grass. In the morning the water is usually calmer.
The six-person cap isn't a marketing line — it's the reason you see turtles up close. With 20 people splashing, the turtle dives before you reach her. With six, she keeps grazing calmly while you watch from a respectful distance. Xarou has been learning the exact feeding routes since 2010. That's the difference.
For the turtle snorkel, yes: pick one of today’s departures on the site if any are left. Other tours are booked ahead (some 24 h) and confirmed on WhatsApp.
If the Maritime Authority (Capitanía) closes the sea due to bad weather, we reschedule at no cost or give you a 100% refund. Your safety always comes first.
Prices are shown in US dollars. Sea turtle snorkel: $45 USD per adult and $36 USD per child aged 3–5; babies 0–2 free. Private fishing from $286 USD per boat. Online payments are charged in US dollars.
Meeting point

Meet Xarou here — he'll be waiting

📍 Meeting point...

📍 7-Eleven Akumal, Calle 16, Akumal, Quintana Roo 77776, Mexico

Before the last spot goes

One day in this bay.
Everything else can wait.

Free cancellation 24 h before · Confirmation by email · Xarou and his team answer in person